Episode 125

Lessons From a Failed Launch

Published on: 27th September, 2022

Why am I pulling back the curtain on my own failed launch (while marketing myself as a business strategist, coach, and consultant?)   And, why do it immediately after it happened?  I must admit I had a lot of reservations about both the content and the timing, but one of my core values is integrity and for me, that means telling the whole truth about solopreneurship, the cringe-worthy as well as the brag-worthy. I also knew if I didn’t share it now, I would miss the true value of sharing our failures- giving shame the middle finger. 

If you are a solopreneur, you have to become comfortable with risk and failure. You need to try things without knowing how they will turn out, ask people to hire you even if you have imposter issues, make offers before you feel ready to do so and some of your programs, products, and services will fail.  You are literally where the buck starts and stops, so getting better at dealing with failure is truly unavoidable. 

In this, my most vulnerable episode so far, I share the reasons that the recent launch of my new small group coaching program failed, what I learned from the experience, and what I am going to do next, because in business, as in theater, the show must go on! 

Highlights of this episode:

  • How to manage our expectations 
  • Using your core values as a filter for decision making 
  • Toxic productivity & trauma patterns in business 
  • Letting yourself down vs letting others down 
  • Pushing through or pulling back - is it self-sabotage or self-care?
  • My experience in a coaching program where the leader modeled “no failure” 
  • Is it even a failure if you pull the plug? 
  • Are launches right for you and your business? 
  • Taking control of our relationship with failure and what we make it mean

Resources mentioned in this episode:

So, maybe you haven't had a failed launch, but you may have habits in your business that cost you income, profit, and success.  I created a quiz with 6 different behaviors I often see in female solopreneurs that hold them back.  I invite you to take the quiz, and get specific feedback, guidance, and practical advice about your particular challenge and more importantly, steps you can take to fix it.   

Click on this link to take the quiz: What’s Holding You Back?   https://bit.ly/obstaclesquiz

Just “browsing”? Join The Driven Woman Facebook Group

The place to be for entrepreneurial women who are ready to go from driven and distracted to focused, fired up, and flame retardant  (https://www.facebook.com/groups/thedrivenwoman) 

Hate Facebook?  Let’s connect on Instagram: https://www.instagram.com/coachdiannwingert/  or 

Linked In: https://www.linkedin.com/in/diannwingertcoaching/

So, that’s all for now, Driven Woman!  Please join us next week for another amazing guest interview with Scarlett De Bease, a personal stylist and image consultant for female solopreneurs.  

In the meantime, stay driven!  

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About the Podcast

ADHD-ish
For Business Owners with Busy Brains
ADHD-ish is THE podcast for business owners who are driven and distracted, whether you have an “official” ADHD diagnosis or not. If you identify as an entrepreneur, small business owner, creative, independent professional, or freelancer, and you color outside the lines and think outside the box, this podcast is for you.

People with ADHD traits are far more likely to start a business because we love novelty and autonomy. But running a business can be lonely and exhausting. Having so many brilliant ideas means dozens of projects you’ve started and offers you’ve brainstormed, but few you’ve actually launched. Choosing what to say "yes" to and what to "catch and release" is even harder. This is exactly why I created ADHD-ish.

Each episode offers practical strategies, personal stories, and expert insights to help you harness your active mind and turn potential distractions into business success. From productivity tools to mindset shifts, you’ll learn how to do business your way by
embracing your neurodivergent edge and turning your passion and purpose into profit.

If we haven't met, I'm your host, Diann Wingert, a psychotherapist-turned-business coach and serial business owner, who struggled for years with cookie-cutter advice meant for “normies” and superficial ADHD hacks that didn’t go the distance. In ADHD-ish, I’m sharing the best of what I’ve learned from running my businesses and working with coaching clients who are like-minded and like-brained.

Note: ADHD-ish does have an explicit rating, not because of an abundance of “F-bombs” but because I embrace creative self-expression for my guests and myself. So, grab those headphones if you have littles around, and don’t forget to hit Follow/Subscribe so you don’t miss a single episode.