Episode 94

PR & Pitching for Experts with Michelle Glogovac

Published on: 22nd February, 2022

I am always excited to meet another woman who is crushing it in her online business, but the ones that become my biz besties are usually the women who were really successful in a corporate, nonprofit, or academic career before they said “Bye, Felicia!” before going out on their own.  

Today’s guest, Michelle Glogovac, CEO of MLG Collective, a boutique PR & Podcast Pitching Agency that helps authors, entrepreneurs, and experts share their stories. She decided that an online business would suit her life as a wife and mom a whole lot better than her corporate path of working in the aviation industry and give the creative freedom she craved.  How often do you meet a badass biz boss who was up to her eyelashes in conversations about jet fuel in a former life?  How’s that for a career pivot? 

Michelle and I became pals during a business retreat and decided that interviewing one another for our podcasts was a not-to-be-missed opportunity.  Her superpower is seeing the story inside of experts that it is hard for them to recognize and share. This girl understands that she is in the relationship business, not the PR business or jet fuel business.  

She is not only a Podcast Matchmaker but has actually introduced two couples as well.  Michelle has integrity,  genuinely gets to know her clients by reading their books, listening to their podcasts, and doing a deep dive into their online presence. She hates sleazy sales tactics and is as allergic to “copy & paste” pitches as I am. 

Highlights of today’s episode:

  • Michelle talks about the differences between promoting and sharing 
  • We ponder why the more of an expert you are, the harder it is to embrace it
  • How she feels about authors now that she’s on her way to becoming one
  • Two amazing stories of what can happen when you hire a pitch queen (Michelle loved it when I called her that!) 


Mic Drop Moment:  

“I actually have to believe in you to pitch your business, book, or brand” 


If you’d like to connect with Michelle after listening to this interview:

 

IF YOU ARE NOT WHERE YOU WANT TO BE IN YOUR BUSINESS,  WHICH OF THESE INNER OBSTACLES IS HOLDING YOU BACK?  TAKE THIS QUIZ AND FIND OUT! 

What’s Holding You Back?

https://bit.ly/obstaclesquiz


Thinking about working with Diann? 

If you need the focused attention on your business & life that is only available through 1:1 coaching, click here to schedule a free 30-minute consultation with Diann to see if her 12-week private coaching program is right for you. 

Free Consultation for 1:1 Coaching 


The Driven Woman Facebook Group:https://www.facebook.com/groups/thedrivenwoman/

Instagram: https://www.instagram.com/coachdiannwingert/ 

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About the Podcast

ADHD-ish
For Business Owners with Busy Brains
ADHD-ish is THE podcast for business owners who are driven and distracted, whether you have an “official” ADHD diagnosis or not. If you identify as an entrepreneur, small business owner, creative, independent professional, or freelancer, and you color outside the lines and think outside the box, this podcast is for you.

People with ADHD traits are far more likely to start a business because we love novelty and autonomy. But running a business can be lonely and exhausting. Having so many brilliant ideas means dozens of projects you’ve started and offers you’ve brainstormed, but few you’ve actually launched. Choosing what to say "yes" to and what to "catch and release" is even harder. This is exactly why I created ADHD-ish.

Each episode offers practical strategies, personal stories, and expert insights to help you harness your active mind and turn potential distractions into business success. From productivity tools to mindset shifts, you’ll learn how to do business your way by
embracing your neurodivergent edge and turning your passion and purpose into profit.

If we haven't met, I'm your host, Diann Wingert, a psychotherapist-turned-business coach and serial business owner, who struggled for years with cookie-cutter advice meant for “normies” and superficial ADHD hacks that didn’t go the distance. In ADHD-ish, I’m sharing the best of what I’ve learned from running my businesses and working with coaching clients who are like-minded and like-brained.

Note: ADHD-ish does have an explicit rating, not because of an abundance of “F-bombs” but because I embrace creative self-expression for my guests and myself. So, grab those headphones if you have littles around, and don’t forget to hit Follow/Subscribe so you don’t miss a single episode.