Episode 94

PR & Pitching for Experts with Michelle Glogovac

Published on: 22nd February, 2022

I am always excited to meet another woman who is crushing it in her online business, but the ones that become my biz besties are usually the women who were really successful in a corporate, nonprofit, or academic career before they said “Bye, Felicia!” before going out on their own.  

Today’s guest, Michelle Glogovac, CEO of MLG Collective, a boutique PR & Podcast Pitching Agency that helps authors, entrepreneurs, and experts share their stories. She decided that an online business would suit her life as a wife and mom a whole lot better than her corporate path of working in the aviation industry and give the creative freedom she craved.  How often do you meet a badass biz boss who was up to her eyelashes in conversations about jet fuel in a former life?  How’s that for a career pivot? 

Michelle and I became pals during a business retreat and decided that interviewing one another for our podcasts was a not-to-be-missed opportunity.  Her superpower is seeing the story inside of experts that it is hard for them to recognize and share. This girl understands that she is in the relationship business, not the PR business or jet fuel business.  

She is not only a Podcast Matchmaker but has actually introduced two couples as well.  Michelle has integrity,  genuinely gets to know her clients by reading their books, listening to their podcasts, and doing a deep dive into their online presence. She hates sleazy sales tactics and is as allergic to “copy & paste” pitches as I am. 

Highlights of today’s episode:

  • Michelle talks about the differences between promoting and sharing 
  • We ponder why the more of an expert you are, the harder it is to embrace it
  • How she feels about authors now that she’s on her way to becoming one
  • Two amazing stories of what can happen when you hire a pitch queen (Michelle loved it when I called her that!) 


Mic Drop Moment:  

“I actually have to believe in you to pitch your business, book, or brand” 


If you’d like to connect with Michelle after listening to this interview:

 

IF YOU ARE NOT WHERE YOU WANT TO BE IN YOUR BUSINESS,  WHICH OF THESE INNER OBSTACLES IS HOLDING YOU BACK?  TAKE THIS QUIZ AND FIND OUT! 

What’s Holding You Back?

https://bit.ly/obstaclesquiz


Thinking about working with Diann? 

If you need the focused attention on your business & life that is only available through 1:1 coaching, click here to schedule a free 30-minute consultation with Diann to see if her 12-week private coaching program is right for you. 

Free Consultation for 1:1 Coaching 


The Driven Woman Facebook Group:https://www.facebook.com/groups/thedrivenwoman/

Instagram: https://www.instagram.com/coachdiannwingert/ 

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About the Podcast

ADHD-ish™
ADHD Business Strategy for Business Owners with Busy Brains
Running a business with ADHD isn't hard because you're distracted. It's hard because most business advice wasn't built for your brain.

Many entrepreneurs with ADHD try to solve business challenges with more productivity hacks, stricter routines, or systems they can never quite sustain. Others keep chasing new ideas, opportunities, and strategies, hoping the next one will finally make everything click.

The result? More cognitive load, more unfinished projects, more decision fatigue, and often more burnout.

ADHD-ish™ is the podcast about ADHD business strategy for business owners with ADHD who want to grow a successful company without forcing themselves to think, work, or lead like everyone else.

Each episode explores the real-world challenges of running a business with ADHD, including ADHD business growth, delegation and accountability, decision-making, executive function in business, burnout prevention, leadership, and building business systems that actually work for your brain. You'll hear practical strategies, honest conversations, personal stories, and expert insights designed to help you make better decisions, follow through on what matters most, and create sustainable success.

I'm Diann Wingert. As a business coach, former psychotherapist, serial entrepreneur, and the creator of ADHD-ish™, I've spent years helping entrepreneurs and business owners with ADHD stop fighting their brains and start building businesses that work with them.

Whether you're an ADHD entrepreneur, an ADHD small business owner, or a founder trying to scale a business while managing the realities of ADHD, this show will help you lead more effectively, grow more intentionally, and build a business that's designed for the way you think.