Episode 98

The Client Journey in 6 Steps with Abby Herman

Published on: 22nd March, 2022

If you have an online business (or even a brick-and-mortar business you market online) you are a content marketer.  Content includes blogs, podcasts, YouTube channels, email sequences, newsletters, sales pages, social media posts, and even short-form videos on TikTok, Linked In, IG, or FB.  

Content is everywhere and in order to leverage the know, like, and trust factor, you need to have a strategy, not just put yourself out there in a random way and hope it works.  Whether you have a lot to say but it’s all over the place or your mind goes completely blank the minute you sit down in front of your laptop to write an email sequence, there is hope for you.  

Today’s guest, Abby Herman was an elementary school teacher who took her talent for writing and teaching and launched a business as a content strategist over a decade ago.  She helps online entrepreneurs to create awareness, educate and inform, demonstrate their expertise, convert consumers to customers, and long-lasting relationships. She has a way of thinking about content creation that takes the guessing and stressing right out, making it more simple and sustainable than you ever dreamed of. 

I first learned of Abby over a year ago, when I heard her being interviewed on a podcast, but we did not connect in a meaningful way until we both joined Podwize, the membership community for podcasters run by Angie Trueblood, a couple of months ago.  The day this episode is being published is the day Abby is interviewing me for her podcast, The Content Experiment.  How’s that for synchronicity? 

Here are a few of the highlights of our convo:

  • What minimum viable content marketing looks like 
  • The health journey that led Abby to rebrand her podcast and business 
  • How her personal values show up in how much free content she shares 
  • When you don’t choose, you actually lose (less really is best) 
  • What content to give away for free and what to charge for 
  • Easy ways to stay top of mind with former clients and customers 


Mentioned in this episode:

The Podwize Co-Op with Angie Trueblood 

The Alcohol Experiment book by Annie Grace 

www.panda.doc (the CRM that Abby uses for her content ) 


If you’d like to connect with Abby Herman and The Content Experiment after listening to this interview:

Free e-book: https://thecontentexperiment.com/get-client-journey-ebook/

Podcast: https://thecontentexperiment.com/podcast-episodes/

Linked In: https://www.linkedin.com/in/AbbyMHerman/


Is there a gap between where you are and where you want to be?  Do you know why?  Take the quiz and get your personalized result, and what to do about it! 

What’s Holding You Back?

https://bit.ly/obstaclesquiz


Thinking about working with Diann? 

If you need the focused attention on your business & life that is only available through 1:1 coaching, click here to schedule a free 30-minute consultation with Diann to see if her 12-week private coaching program is right for you. 

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About the Podcast

ADHD-ish
For Business Owners with Busy Brains
ADHD-ish is THE podcast for business owners who are driven and distracted, whether you have an “official” ADHD diagnosis or not. If you identify as an entrepreneur, small business owner, creative, independent professional, or freelancer, and you color outside the lines and think outside the box, this podcast is for you.

People with ADHD traits are far more likely to start a business because we love novelty and autonomy. But running a business can be lonely and exhausting. Having so many brilliant ideas means dozens of projects you’ve started and offers you’ve brainstormed, but few you’ve actually launched. Choosing what to say "yes" to and what to "catch and release" is even harder. This is exactly why I created ADHD-ish.

Each episode offers practical strategies, personal stories, and expert insights to help you harness your active mind and turn potential distractions into business success. From productivity tools to mindset shifts, you’ll learn how to do business your way by
embracing your neurodivergent edge and turning your passion and purpose into profit.

If we haven't met, I'm your host, Diann Wingert, a psychotherapist-turned-business coach and serial business owner, who struggled for years with cookie-cutter advice meant for “normies” and superficial ADHD hacks that didn’t go the distance. In ADHD-ish, I’m sharing the best of what I’ve learned from running my businesses and working with coaching clients who are like-minded and like-brained.

Note: ADHD-ish does have an explicit rating, not because of an abundance of “F-bombs” but because I embrace creative self-expression for my guests and myself. So, grab those headphones if you have littles around, and don’t forget to hit Follow/Subscribe so you don’t miss a single episode.