Episode 98
The Client Journey in 6 Steps with Abby Herman
If you have an online business (or even a brick-and-mortar business you market online) you are a content marketer. Content includes blogs, podcasts, YouTube channels, email sequences, newsletters, sales pages, social media posts, and even short-form videos on TikTok, Linked In, IG, or FB.
Content is everywhere and in order to leverage the know, like, and trust factor, you need to have a strategy, not just put yourself out there in a random way and hope it works. Whether you have a lot to say but it’s all over the place or your mind goes completely blank the minute you sit down in front of your laptop to write an email sequence, there is hope for you.
Today’s guest, Abby Herman was an elementary school teacher who took her talent for writing and teaching and launched a business as a content strategist over a decade ago. She helps online entrepreneurs to create awareness, educate and inform, demonstrate their expertise, convert consumers to customers, and long-lasting relationships. She has a way of thinking about content creation that takes the guessing and stressing right out, making it more simple and sustainable than you ever dreamed of.
I first learned of Abby over a year ago, when I heard her being interviewed on a podcast, but we did not connect in a meaningful way until we both joined Podwize, the membership community for podcasters run by Angie Trueblood, a couple of months ago. The day this episode is being published is the day Abby is interviewing me for her podcast, The Content Experiment. How’s that for synchronicity?
Here are a few of the highlights of our convo:
- What minimum viable content marketing looks like
- The health journey that led Abby to rebrand her podcast and business
- How her personal values show up in how much free content she shares
- When you don’t choose, you actually lose (less really is best)
- What content to give away for free and what to charge for
- Easy ways to stay top of mind with former clients and customers
Mentioned in this episode:
The Podwize Co-Op with Angie Trueblood
The Alcohol Experiment book by Annie Grace
www.panda.doc (the CRM that Abby uses for her content )
If you’d like to connect with Abby Herman and The Content Experiment after listening to this interview:
Free e-book: https://thecontentexperiment.com/get-client-journey-ebook/
Podcast: https://thecontentexperiment.com/podcast-episodes/
Linked In: https://www.linkedin.com/in/AbbyMHerman/
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