Episode 115

What's Your Unfair Advantage? How to Know and How to Use It

Published on: 19th July, 2022

In this value-packed solo episode,  I share my perspective on a word that is totally overutilized in the coaching industry: AUTHENTICITY;  and why I think what is being taught by many is actually manipulative AF and anything but authentic.  My definition of authenticity involves true vulnerability, courage, and risk-taking and is strategic, not tactical.  

IMHO, authenticity is your unfair advantage, but there is more to it than that. What else can contribute to your unfair advantage?

  • Education, training, certifications 
  • Experience and expertise, paid, volunteer and apprentice
  • Life lessons, personal development, and even post-traumatic growth 
  • Gifts, talents, and obstacles you’ve overcome 
  • Acknowledging forms of privilege

The more authentic I have become, the more I have been learning to unmask myself and share who I am, and the more I understand that I’m not the only one who feels like a square peg in a round hole,  who has paid a high price for conforming to the norm and is learning to excavate myself from under layers of cultural conditioning that began almost in the womb.  

But, authenticity as your unfair advantage does not mean sharing everything with everybody indiscriminately, either.  What you share with the public, with your audience, and with your clients can, and probably should differ and authenticity never involves breaching trust or exposing information involving others when you have not requested consent. 

Also mentioned in this episode: 

If you find yourself thinking “I have no idea how to be authentic in my business” or “unfair advantage? Nope, I’m offering the same thing as everyone else”, it might be time to invest in the expert guidance of a business strategist and mindset coach.  Being a solopreneur can be overwhelming and you don’t have to figure it out alone.  

The first step is to identify which habits and behaviors are holding you back.  I created a quiz with 6 different behaviors I see in female solopreneurs.  Once you take the quiz, you will receive specific feedback, guidance, and practical advice about steps you can take to fix it.   

Click on this link to take the quiz: What’s Holding You Back?   https://bit.ly/whyb-quiz

 

With 20+ years of experience as a psychotherapist and 7+ years as a coach, I rarely meet a solopreneur who wouldn’t benefit from some expert guidance. Click here to schedule a free 30-minute consultation to see if my signature 12-week 1:1 coaching program is right for you. https://bit.ly/calendly-free-consultation

 

Let’s connect on Instagram: https://bit.ly/DWC-Instagram

So, that’s all for now, Driven Woman!  Please join us next week for an amazing guest interview with Belinda Sandor on why you ( yes you ) need a virtual assistant.  In the meantime, stay driven! 

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About the Podcast

ADHD-ish™
ADHD Business Strategy for Business Owners with Busy Brains
Running a business with ADHD isn't hard because you're distracted. It's hard because most business advice wasn't built for your brain.

Many entrepreneurs with ADHD try to solve business challenges with more productivity hacks, stricter routines, or systems they can never quite sustain. Others keep chasing new ideas, opportunities, and strategies, hoping the next one will finally make everything click.

The result? More cognitive load, more unfinished projects, more decision fatigue, and often more burnout.

ADHD-ish™ is the podcast about ADHD business strategy for business owners with ADHD who want to grow a successful company without forcing themselves to think, work, or lead like everyone else.

Each episode explores the real-world challenges of running a business with ADHD, including ADHD business growth, delegation and accountability, decision-making, executive function in business, burnout prevention, leadership, and building business systems that actually work for your brain. You'll hear practical strategies, honest conversations, personal stories, and expert insights designed to help you make better decisions, follow through on what matters most, and create sustainable success.

I'm Diann Wingert. As a business coach, former psychotherapist, serial entrepreneur, and the creator of ADHD-ish™, I've spent years helping entrepreneurs and business owners with ADHD stop fighting their brains and start building businesses that work with them.

Whether you're an ADHD entrepreneur, an ADHD small business owner, or a founder trying to scale a business while managing the realities of ADHD, this show will help you lead more effectively, grow more intentionally, and build a business that's designed for the way you think.