Episode 128

Writing Emails They'll Want to Open with Meera Kothand

Published on: 18th October, 2022

One of the complaints I hear most often from other female solopreneurs is that they find it close to impossible to write high-quality emails to their list, but not everyone is in a position to hire a copywriter to take that task off their hands.  

There are so many different kinds of emails that a business owner may need to send at different times from onboarding sequences to nurturing sequences, sales emails,  and even invitations to unsubscribe when people have not been opening them for a while, that even those who are pretty confident about their writing skills, like me, can get pretty lost in the weeds. 

Today’s guest, Meera Kothand began her online business journey as a blogger and began writing books for other bloggers, several of which became Amazon best sellers.  She now focuses on helping digital marketers write emails that convert subscribers to customers in a way that is both strategic and sustainable by making them more simple and fun, which was music to my ears.  

Even though I have purchased several of her books over the past few years,  there were a couple of moments during this interview where some really critical strategies finally made complete sense to me.   


It was a really good reminder to be compassionate with myself about how long it really takes to learn to be successful as a solopreneur because of all the different skills we juggle on a daily basis with or without a team.  I am making some changes in my emails as a result of this convo and you might find yourself motivated enough to get back on track with your email marketing too. 

Learn more about Meera: 


Maybe the only thing holding you back is that you’re not writing emails that convert. If that’s the case, Meera has your back.  But, what if you don’t know why you are working so hard to get ahead in your business and just can’t seem to reach those higher-level goals?  Take my quiz and find out! 

TAKE THE QUIZ:  What’s Holding You Back? https://bit.ly/obstaclesquiz


It’s 4th Quarter, ladies.  Do you know where your business is going to end up for the year? 

For many solopreneurs, the last quarter of the year can feel like a scramble…throw together a Black Friday special, discount your fees because potential clients are thinking about their holiday budget, or just hunker down, serve your existing clients and try to reduce costs for the rest of the year?  There is nothing wrong with doing any of these things, but they are tactics, not a strategy, and tactics might produce results, but it’s a crap shoot.  


I am taking on a limited number of 1:1 clients in Q4, combining strategy and mindset coaching so you have a plan AND can get past your procrastination and perfectionism to implement it.  If you want to figure out what’s working and what isn’t before another year is over, here is the link to schedule your free, no-obligation consultation:  https://bit.ly/3qrJ9YQ


Not quite ready to commit?  I got you.  Join The Driven Woman Entrepreneur Facebook Group by clicking the link right here: 

https://www.facebook.com/groups/thedrivenwoman/


cuzXBzhpoER5BvK5VqzH

Next Episode All Episodes Previous Episode
Taming Shiny Object Syndrome in Your Business

Taming Shiny Object Syndrome in Your Business

Our edge as entrepreneurs comes from spotting trends and launching fresh ideas. The problem? Most of us have a graveyard of half-baked projects, forgotten launches, half-written newsletters, and more orphaned tech tools than we care to admit. Let's face it: innovation is our ADHD advantage, but execution moves the...
https://bit.ly/taming-shiny-object-syndrome

Listen for free

Show artwork for ADHD-ish

About the Podcast

ADHD-ish
For Business Owners with Busy Brains
ADHD-ish is THE podcast for business owners who are driven and distracted, whether you have an “official” ADHD diagnosis or not. If you identify as an entrepreneur, small business owner, creative, independent professional, or freelancer, and you color outside the lines and think outside the box, this podcast is for you.

People with ADHD traits are far more likely to start a business because we love novelty and autonomy. But running a business can be lonely and exhausting. Having so many brilliant ideas means dozens of projects you’ve started and offers you’ve brainstormed, but few you’ve actually launched. Choosing what to say "yes" to and what to "catch and release" is even harder. This is exactly why I created ADHD-ish.

Each episode offers practical strategies, personal stories, and expert insights to help you harness your active mind and turn potential distractions into business success. From productivity tools to mindset shifts, you’ll learn how to do business your way by
embracing your neurodivergent edge and turning your passion and purpose into profit.

If we haven't met, I'm your host, Diann Wingert, a psychotherapist-turned-business coach and serial business owner, who struggled for years with cookie-cutter advice meant for “normies” and superficial ADHD hacks that didn’t go the distance. In ADHD-ish, I’m sharing the best of what I’ve learned from running my businesses and working with coaching clients who are like-minded and like-brained.

Note: ADHD-ish does have an explicit rating, not because of an abundance of “F-bombs” but because I embrace creative self-expression for my guests and myself. So, grab those headphones if you have littles around, and don’t forget to hit Follow/Subscribe so you don’t miss a single episode.