Episode 84

Balancing Passion & Profit with Heather Zeitzwolfe

Published on: 14th December, 2021

Many of us start out with one goal in mind when we become an entrepreneur- creating a business around something we are passionate about.  In fact “Follow your passion and build a business you love” is probably the most popular headline for a huge number of online business coaches nowadays.  It’s a very seductive promise and a glamorous fantasy, but it is simply not enough to keep your business boat afloat. 

Now, don’t get me wrong, passion is important, and maybe even necessary, especially in the beginning when you are scared shitless and have no clue, but unless you also keep your eye on the bottom line and balance your passion with profit, your business just might sink instead of sail.  That’s why I invited my Portland pal and host of the Get the Balance Right Podcast, Heather Zeitzwolfe to chat with me today.  

Heather is a certified public accountant, financial coach, and profit advisor who works with creative entrepreneurs and small agencies.  We both have a sweet spot for first-time female entrepreneurs in their 50s because of our own personal histories.  Her website lists her attributes as Rebel, Nerd, Activist, Entrepreneur, Goofball, Cult Film Afficianado, Vegan, and when I saw her name on the list of attendees for the She Podcasts Live conference I attended in October, I was determined to meet her. 

What you can look forward to hearing in this episode: 

  • Heather’s non-traditional path to becoming a CPA in her 40s & starting her first business in her 50s
  • Why she works with creative solopreneurs and small agencies 
  • Our lively discussion on money blocks and why so many women have them 
  • How she makes it safe for her clients to be honest about their numbers, dispelling  money shame 

Connect with our amazing guest, Heather Zeitzwolfe!

 Free Workshop in January 2022 on Money Mindset: 

https://www.getthebalancerightpodcast.com/workshop

Get Your Business Ready for Tax Time Group Coaching Program:

https://www.getthebalancerightpodcast.com/taxtimegroup

Heather’s FREE Facebook Group for female entrepreneurs: https://www.facebook.com/groups/getthebalanceright/

Website: https://www.zeitzwolfeaccounting.com/

Podcast: https://www.zeitzwolfeaccounting.com/podcast


AND here’s how to connect with Diann: 


Are you ready to take things to the next level and work with Diann? 

If you need the focused attention on your business & life that is only available through 1:1 coaching, click here to schedule a free 30-minute consultation with Diann to see if her 12-week private coaching program is right for you. 

Free Consultation for 1:1 Coaching 

Before you bounce, don’t forget to leave a review of The Driven Woman Podcast, so I can read it on a future episode!    

Apple: https://apple.co/2BZDFzc

Android: https://www.podchaser.com/podcasts/the-driven-woman-1194485

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About the Podcast

ADHD-ish™
ADHD Business Strategy for Business Owners with Busy Brains
Running a business with ADHD isn't hard because you're distracted. It's hard because most business advice wasn't built for your brain.

Many entrepreneurs with ADHD try to solve business challenges with more productivity hacks, stricter routines, or systems they can never quite sustain. Others keep chasing new ideas, opportunities, and strategies, hoping the next one will finally make everything click.

The result? More cognitive load, more unfinished projects, more decision fatigue, and often more burnout.

ADHD-ish™ is the podcast about ADHD business strategy for business owners with ADHD who want to grow a successful company without forcing themselves to think, work, or lead like everyone else.

Each episode explores the real-world challenges of running a business with ADHD, including ADHD business growth, delegation and accountability, decision-making, executive function in business, burnout prevention, leadership, and building business systems that actually work for your brain. You'll hear practical strategies, honest conversations, personal stories, and expert insights designed to help you make better decisions, follow through on what matters most, and create sustainable success.

I'm Diann Wingert. As a business coach, former psychotherapist, serial entrepreneur, and the creator of ADHD-ish™, I've spent years helping entrepreneurs and business owners with ADHD stop fighting their brains and start building businesses that work with them.

Whether you're an ADHD entrepreneur, an ADHD small business owner, or a founder trying to scale a business while managing the realities of ADHD, this show will help you lead more effectively, grow more intentionally, and build a business that's designed for the way you think.