Episode 84

Balancing Passion & Profit with Heather Zeitzwolfe

Published on: 14th December, 2021

Many of us start out with one goal in mind when we become an entrepreneur- creating a business around something we are passionate about.  In fact “Follow your passion and build a business you love” is probably the most popular headline for a huge number of online business coaches nowadays.  It’s a very seductive promise and a glamorous fantasy, but it is simply not enough to keep your business boat afloat. 

Now, don’t get me wrong, passion is important, and maybe even necessary, especially in the beginning when you are scared shitless and have no clue, but unless you also keep your eye on the bottom line and balance your passion with profit, your business just might sink instead of sail.  That’s why I invited my Portland pal and host of the Get the Balance Right Podcast, Heather Zeitzwolfe to chat with me today.  

Heather is a certified public accountant, financial coach, and profit advisor who works with creative entrepreneurs and small agencies.  We both have a sweet spot for first-time female entrepreneurs in their 50s because of our own personal histories.  Her website lists her attributes as Rebel, Nerd, Activist, Entrepreneur, Goofball, Cult Film Afficianado, Vegan, and when I saw her name on the list of attendees for the She Podcasts Live conference I attended in October, I was determined to meet her. 

What you can look forward to hearing in this episode: 

  • Heather’s non-traditional path to becoming a CPA in her 40s & starting her first business in her 50s
  • Why she works with creative solopreneurs and small agencies 
  • Our lively discussion on money blocks and why so many women have them 
  • How she makes it safe for her clients to be honest about their numbers, dispelling  money shame 

Connect with our amazing guest, Heather Zeitzwolfe!

 Free Workshop in January 2022 on Money Mindset: 

https://www.getthebalancerightpodcast.com/workshop

Get Your Business Ready for Tax Time Group Coaching Program:

https://www.getthebalancerightpodcast.com/taxtimegroup

Heather’s FREE Facebook Group for female entrepreneurs: https://www.facebook.com/groups/getthebalanceright/

Website: https://www.zeitzwolfeaccounting.com/

Podcast: https://www.zeitzwolfeaccounting.com/podcast


AND here’s how to connect with Diann: 


Are you ready to take things to the next level and work with Diann? 

If you need the focused attention on your business & life that is only available through 1:1 coaching, click here to schedule a free 30-minute consultation with Diann to see if her 12-week private coaching program is right for you. 

Free Consultation for 1:1 Coaching 

Before you bounce, don’t forget to leave a review of The Driven Woman Podcast, so I can read it on a future episode!    

Apple: https://apple.co/2BZDFzc

Android: https://www.podchaser.com/podcasts/the-driven-woman-1194485

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About the Podcast

ADHD-ish
For Business Owners with Busy Brains
ADHD-ish is THE podcast for business owners who are driven and distracted, whether you have an “official” ADHD diagnosis or not. If you identify as an entrepreneur, small business owner, creative, independent professional, or freelancer, and you color outside the lines and think outside the box, this podcast is for you.

People with ADHD traits are far more likely to start a business because we love novelty and autonomy. But running a business can be lonely and exhausting. Having so many brilliant ideas means dozens of projects you’ve started and offers you’ve brainstormed, but few you’ve actually launched. Choosing what to say "yes" to and what to "catch and release" is even harder. This is exactly why I created ADHD-ish.

Each episode offers practical strategies, personal stories, and expert insights to help you harness your active mind and turn potential distractions into business success. From productivity tools to mindset shifts, you’ll learn how to do business your way by
embracing your neurodivergent edge and turning your passion and purpose into profit.

If we haven't met, I'm your host, Diann Wingert, a psychotherapist-turned-business coach and serial business owner, who struggled for years with cookie-cutter advice meant for “normies” and superficial ADHD hacks that didn’t go the distance. In ADHD-ish, I’m sharing the best of what I’ve learned from running my businesses and working with coaching clients who are like-minded and like-brained.

Note: ADHD-ish does have an explicit rating, not because of an abundance of “F-bombs” but because I embrace creative self-expression for my guests and myself. So, grab those headphones if you have littles around, and don’t forget to hit Follow/Subscribe so you don’t miss a single episode.