Episode 87

Mastering the Power of "No"

Published on: 4th January, 2022

Two weeks ago we talked about boundaries and if you haven’t listened to that episode yet, I suggest you do.  Boundaries and knowing when to say “no” go together like PB & J. In this companion episode, I will be talking about not the mechanics of saying no (although I do give you a simple strategy for what to do when you’re put on the spot, near the end…) but more of the strategy behind the no.  

If you are a solopreneur, creative freelancer, or indie professional, you are probably faced with a million requests a day.  Knowing when to say “no” and why is crucial to having a profitable business and avoiding burnout.   The focus of today’s solo episode is on service-based businesses, but the principles apply to most businesses, and to our personal lives as well.  

Here are just a few of the highlights: 

Are you prepared to respond to requests for:

  • Discounts
  • Bartering
  • Payment Plans
  • Guaranteed Results 
  • Extra Time & Attention
  • Any kind of scope creep 

We are going to discuss the fears that keep us from saying no when we want to:

  • Fear of losing a client
  • Fear of negative reviews
  • Fear that unhappy clients mean we really aren’t good enough

And don’t forget to stay with me to the end where I will share a simple strategy for how to get yourself off the hot seat when you are ambushed with an unexpected request. 

Shout outs in this episode:

Copywriter Juliet Peay, creator of Killer Copy Week: https://www.yeahthatwriter.com/

Book: The Four Tendencies: https://gretchenrubin.com/books/the-four-tendencies/intro/

Quote from my marketing coach, Claudia Schalkx https://bridge2more.com/

 

Could you use some serious help with saying no to whatever isn’t working in your business and life?

With 20+ years of experience as a psychotherapist and 5+ years as a coach, I’ve never met a solopreneur, coach, or consultant who couldn’t use a boundary boost. Click here to schedule a free 30-minute consultation to see if my signature 12-week 1:1 coaching program is right for you. https://bit.ly/calendly-free-consultation

Let’s connect on Instagram: 

Instagram: https://bit.ly/DWC-Instagram

So, that’s all for now, Driven Woman!  See you next week, when my guest Annie P. Ruggles of the Too Legitimate to Quit Podcast joins me to dig into the juicy topic of sleaze-free selling for creative service business owners. 

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ADHD-ish™ ADHD Business Strategy for Busy Brains
ADHD Business Strategy for Business Owners with Busy Brains
Discover ADHD success stories, ADHD entrepreneurship, and ADHD energy management on ADHD ish™, the podcast redefining business strategy for ADHD founders. Hosted by Diann Wingert, a seasoned business coach and former psychotherapist, this show is built for entrepreneurs who are tired of chasing hacks, rigid routines, or “one size fits all” advice that never sticks.
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You’ll hear how entrepreneurs navigate delegation, accountability, executive function challenges, decision fatigue, and burnout prevention. Each episode blends personal experiences with actionable strategies, showing you how to harness your creativity and energy without burning out.

Diann brings decades of experience helping ADHD business owners stop fighting their brains and start building companies that work with them. Through candid conversations and success stories, she highlights how ADHD entrepreneurs can grow intentionally, lead authentically, and design systems that support their unique strengths.

Listeners will find encouragement, clarity, and community in every episode. Whether you’re launching your first venture or scaling an established company, ADHD ish™ helps you embrace your entrepreneurial spirit while managing energy, focus, and decision making in ways that feel sustainable.

This podcast isn’t about fixing ADHD—it’s about leveraging it. ADHD ish™ proves that success doesn’t come from forcing yourself to think or work like everyone else. It comes from building a business that honors your brain, your creativity, and your drive.